About Principle Projects

Why work with Principle Projects?

Principle Projects was conceived due to the status quo failing. The industry, specifically radio airplay, was unprincipled in certain areas and ineffective, because of certain people and their practices. This held artists back from achieving their goals. We have witnessed artists lose time and money because of those who were trusted to guide them failed through their inability to get results due to their ineptness or far worse.

Rather than sitting around and complaining about it, we decided to help. Through involvement with industry organizations and consulting indie acts, our “Principal of Principles”, Scott Clements, guided artists to helpful resources.

Through working with others we came to realize the common issue of talented acts that have failed to elevate their careers is a lack of education and principle people to provide services. We want to improve the status quo.

Principle Projects is a team of professionals with diverse backgrounds and skills sets.  We are interested in long-term partnerships with artists to help them grow for years to come. Artist success is our success.

About the site

Over the years I have found that indie acts make a lot of mistakes when it comes to their radio roll-out plan. I believe it’s not really their fault –  they just didn’t have enough information to make the best decisions that could lead to results. This is a spot where any artist, indie or otherwise, who was looking for information on radio airplay, can learn.

Frankly, Principle Projects came from a negative place. I was upset at the industry, specifically radio airplay; upset about un-principled people and practices that harmed the industry and who held artists back from achieving their goals. I have witnessed artists lose time and money because of those who were trusted to guide them through their inability to get results, due to ineptness or far worse.

Rather than sitting around and complaining about it, I decided to help. I joined industry organizations and volunteered my time to indie acts, both local and national, to help guide them to resources to help them. Some of these acts now have record deals, released albums, and charted nationally.

Through working with others I came to realize that the common issue of talented acts that have failed to elevate their careers was a lack of education. I decided to (as best as I could) help educate all interested artists learn more of what they need to know to  achieve their goals.

 

Look for services that we can provide with regard to airplay, on line sales, artist development, and TV/film licensing. 

The resources section has information and links to the major associations Canadian artists should become involved with.