Mission, Vision, and Principles

“…A spirit with a vision is a dream, with a mission” N. Peart

Mission statement

Providing principled action & advice on Canada’s music & radio industries

to connect artists & audience


By being 100% principled 100% of the time, we break hits at radio


Integrity If we can’t help you, we will not take your business or money
Innovation We don’t accept “This is the way it’s always been”. Innovation helps get results; innovation will lead to the long-term success of the company & those we serve
Team work Indie, major independent, major label, management, we will work with those we can help
Service Give time and expertise to Music Industry Associations whose mandate it is to grow artists & their stake holders