Christmas in July


An innovative and cost effective way to release Christmas music from Canadian emerging Artists for radio airplay.

This is designed for acts to market their Christmas music to decision-makers at radio without breaking the bank. By targeting radio stations with Christmas music, we get your name and talent out front for airplay consideration for December and for success in the future.

Why release a Christmas song with Principle Projects?

Our record!

Since launching Christmas by Principle Projects in 2015, 100% of our Christmas releases received some form of  FM radio airplay. 93.3% of our releases received BDS/Nielson reporting airplay. To date, we have over 1,110 BDS reporting spins on Christmas music we represent.

What you can expect when you release a Christmas song with Principle Projects

  • DMDS servicing to commercial FM and satellite radio stations in the “Christmas by Principle” release including bio, photo, and song
  • BDS and Mediabase encoding
  • Notification to Programmers of the release
  • Re-notification to Canadian commercial radio 2 weeks in to the campaign
  • Marketing to Canadian radio station decision-makers in the format
  • Post campaign analyzes including streams and downloads launched by radio, monitored airplay stats and feedback from Music and Program Directors*

Only $499 until July 31st at Midnight Eastern.

Price goes up August 1st.

The small print, big enough so you can read

No other discounts applied

50% refund available only on or before August 12, 2017. No refund available after August 12, 2017

Christmas in July price non-transferable to other artist

Cost is paid upon booking to receive early bird price

All clients must have their material submitted by Nov 17, 2017

Client is responsible for all production and clearance requirements

Only available in the Country and AC formats

*If provided by Music and Program Directors


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